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· it was first introduced in 1989 as the luxury division of toyota. · the latest study in our behind the badge series uncovers the fascinating story of the lexus name and its connection to the lexus logo. Here’s how lexus got its name. · naming a new brand is rarely a simple exercise. The name was crafted to evoke sophistication and elegance, aiming to compete with other luxury automotive … It’s a tale of ambition, innovation, and heritage that … It certainly wasn’t for lexus. The story behind lexus isn’t just about a luxury car brand; Read on to learn something new about your … Now, lets go back to the early 1980s, when toyota came up with. One theory suggests that the name “lexus” was derived from the combination of the words “luxury” and “elegance” – two qualities that the brand aimed to embody. Alexis > lexis > lexus. One theory suggests that the name was derived from “luxury exports … · discover the story behind the lexus name: Join us as we explore how this name has shaped the … · so, where did the lexus name come from? The origin of lexus can be traced back to the early 80s, when toyotas then-chairman, eiji toyoda, set the agenda for developing a revolutionary sedan that would epitomize. Where it came from, what it really means, and how toyota created a luxury brand capable of challenging the european giants. Apparently, the first list of potential names held over 200 suggestions. · in this article, you’ll discover the origins of lexus, the creative process behind its naming, and the meaning that lies within. When toyota executives decided to create a … Another theory … Unlike the car brands named after the owners, like ford or mercedes-benz, lexus has created an air of mystery around its name. Have you ever wondered where lexus really comes from and what its roots are?
