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Dive into the captivating world of branding’s magic, where perception meets innovation, in an epic journey that. In this article, we will … Discover how meticulous handcraft, refined design and intuitive technology fulfil a human-centred approach. · here’s the real story of how the lexus brand name came to be: But have you ever stopped to wonder where that name came from? · this is lexus lineup: The history behind the name “lexus” is a fascinating tale of innovation and careful consideration. The lexus story begins in the early … Even from those early days, it was clear that lexus was in a league of its own when it came to combining power, performance, build quality, reliability and sheer luxury. Apparently, the first list of potential names held over 200 suggestions. · the latest study in our behind the badge series uncovers the fascinating story of the lexus name … Lexus continues to stay true to its heritage while looking towards the future of automotive technology, design and … Lexus sold its 10-millionth vehicle in february 2019 – a remarkable achievement for. It’s a tale of ambition, innovation, and heritage that stretches … · to celebrate the 30th anniversary of lexus, we chart the history of the japanese luxury car brand in 30 slides. One theory suggests that the name was derived from “luxury exports to the us”. · discover the untold story of lexus and how a name transformed an entire industry. The story behind lexus isn’t just about a luxury car brand; · so, where did the lexus name come from? The lexus story centres around personalised luxury. While this is a fine theory, no one at the company is claiming that there is any truth to this. The company itself claims that the word has roots in greek and latin, combining the ideas of elegance. At first glance, the lexus … Bursting onto the scene in 1989, lexus started life as the luxury vehicle division of toyota. · today, lexus stands as a brand known for crafting some of the most luxurious cars you can see gliding down the road.
