Beyond The Badge: The Fascinating Truth About Lexus

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· the idea of lexus originated from toyota’s desire to expand beyond its reputation for affordable, reliable, and practical vehicles, venturing into the lucrative high-end luxury car market. · have you ever wondered how a brand known for reliable corollas became a titan in the luxury car market? It turns out that lexus has a fascinating origin story that intertwines innovation, culture, and strategic thinking. The straightforward answer is: That’s the story of lexus, a brand born from a bold challenge and a relentless pursuit of… · since the early 1990s (technically 1989) lexus has worked hard to become a byword for dependable … · discover the story behind the lexus name: absolutely, lexus is a japanese brand. · the latest study in our behind the badge series uncovers the fascinating story of the lexus name … · however, dismissing lexus as a mere toyota with a premium badge is a gross oversimplification that … Where it came from, what it really means, and how toyota … But understanding exactly what makes …